12.12.2022 at 12.45
Palace of Culture and Science, Kruczkowski Hall (4th floor)

Interdisciplinary projects using XR technologies – grant programs

eXtended Reality (XR) is an umbrella term for immersive technologies such as virtual reality (VR), mixed reality (MR) and augmented reality (AR). Immersive reality is a challenge because it signifies a new way of interactive creation, reception, consumption, different from the traditional way. The user becomes not just a receiver, but a prosumer of his own user experience (virtual, real, hybrid). However, since the “immersive” prosumer can consume as well as create, and vice versa: creating consumes content individually (e.g., as an experiment) this fluid relationship poses new challenges to established business models and existing legal, ethical and even social orders. Immersive technologies (eXtended reality) are opening up new opportunities for various industries. They represent a new area of human-computer interaction, combining the physical and digital realms and, as a consequence, raising many questions about what impact they can have on the world around us and the future. For this reason, it is very important to explore the application possibilities of future immersive technologies, to conduct both research and development work and artistic experiments that will unleash the potentials of creativity, but also to increase innovation in the Polish economy. In this panel, we will discuss instruments for supporting various projects using immersive technologies and the place these technologies occupy in innovation policies, including the National Smart Specialization.


Marta Materska-Samek PhD
Department of Management, Media Economics and Advertising, Jagiellonian University
Izabela Banaś
Deputy Director in the Department of Analyzes and Strategies, Polish Agency for Enterprise Development (PARP)
Marta Modzelewska
Creative Europe Desk Poland / Creative Europe program
Julia Dębicka
DC Centrum / VR Inkubator
Materska-Samek PhD

Assistant Professor in the Department of Management, Media and Advertising Economics at Jagiellonian University, researcher and experienced manager of research and development projects, expert in the film industry and regional, national and European funds. Author of expert opinions and publications on cultural and creative industries, pro-innovation policies and financing of creative sector development. She teaches strategic media management, entrepreneurship, new trends in management, as well as issues of cultural and media economics. She is a laureate of the Doctus program of Malopolska, a scholarship holder of the Government of the French Republic, the Scholarship and Training Fund and the Ministry of Culture and National Heritage in the field of cultural management. She is currently the manager of an international immersive media project entitled. “Experience and immersive technologies – from creative practice to educational theory / Experience and immersive technologies – from creative practice to educational theory” carried out by Jagiellonian University in cooperation with the Leon Schiller National Film, Television and Theater School in Lodz, the University of Malta and the Kapodistrias National University in Athens. She is listed as an expert by the National Center for Research and Development, the National Agency for Academic Exchange and the National Agency for the Erasmus+ Program. Mentor, business advisor, innovation coach. Mom of Maia, Malgosia and Maciek.


Graduate of the Warsaw School of Economics. Associated with European funds and the Polish Agency for Enterprise Development since 2000. She was involved in programming, contracting and settlement of support instruments for entrepreneurs in the field of research and development, investment, design. She was responsible for programs financed by European Union funds within the framework of Phare pre-accession programs, and then programs financed by structural funds: The Sectoral Operational Program “Improvement of the Competitiveness of Enterprises” (SOP-ICE), Operational Program Innovative Economy, Operational Program Intelligent Development and Eastern Poland. He coordinates the non-competitive project “inno_LAB – Center for analysis and piloting of new instruments”, in which new programs for entrepreneurs are designed and tested, and activities related to the animation of entrepreneurs, representatives of the world of science and administration are carried out.


Marta Modzelewska at Creative Europe Desk Poland is responsible for supporting Polish audiovisual professionals applying for grants from the Creative Europe MEDIA program. The Creative Europe Desks network deals with the promotion of the Creative Europe program and dissemination of its results, provides consultations on substantive and formal aspects of project development, support in the search for foreign partners for projects based on international cooperation, organizes competence workshops, information meetings and seminars for the cultural, creative and audiovisual sectors.


Julia Dębicka at DC CENTRUM runs the Incubation Program for enterprises as part of the VR Incubator on a daily basis. He diagnoses the development needs of over twenty companies, and then helps to match consulting and specialist services to the specifics of their business. He has experience in planning and preparing projects based on technological innovations. DC CENTRUM is an expert in creating concepts, preparing documentation, as well as coordinating the course of the project for companies, cultural institutions, local government units and non-governmental organizations.