12.12.2022 at 11.00
Palace of Culture and Science, Kruczkowski Hall (4th floor)

Marketing based on brand experience
– how to use VR/AR in advertising?

The world of marketing 5.0 opens up new opportunities for advertisers to reach users. We no longer just inform about the existence of a brand, but allow users to experience it with virtual reality advertising campaigns. How are campaigns using VR/AR being run? In which industries are they most often used and what determines their effectiveness? We will try to answer these questions by talking about various examples of advertising activities in the area of virtual reality.


Julia Zdobylak
Performics, part of the Publicis group

A passionate internet marketer with a flair for science. She plans, manages and optimizes promotional campaigns for major brands both domestically and in foreign markets. In her free time, she immerses herself in scientific articles at the intersection of psychology and economics to further understand consumer behavior. He currently works as an SEM planner at Performics, an agency that is part of Publicis Groupe, one of the largest international media groups.