12.12.2022 at 14.45
Palace of Culture and Science, Kruczkowski Hall (4th floor)

Polish creative industries exports

Internationally, Poland has a reputation as one of the fastest growing countries in Europe in terms of innovation and investment in the digital economy. The Deloitte “Fast 50 Central Europe” report published in 2021 included as many as 16 companies from Poland that are successfully developing their business by offering new, better and more effective solutions to the challenges faced by modern societies in today’s rapidly changing world. What characterises the most successful companies is their international reach and access to various markets in Europe, Asia or the United States. In this panel, we will talk about Polish strategy related to exporting innovation and expanding markets for domestic companies, start-ups and creative industries. We will take a closer look at the Polish presentation at Expo 2020 in Dubai and talk about the next planned presentation at the Polish Pavilion in Osaka in 2025.


Anna Szylar
vnLab Visual Narratives Laboratory at the Film School in Łódź
Oskar Derych
Director of the PAIH Department of Strategy and Economic Promotion
Jan Pomierny
Chief Executive Officer Science Now
Katarzyna Świętochowska
Creative Producer Science Now

Anna Szylar – cultural manager, curator and digital culture expert with eight years of experience working internationally. Initiator and coordinator of the Digital Cultures festival, which was organized by the Adam Mickiewicz Institute from 2017 to 2020. Propagator and promoter of Polish creative industries, the recognition of which she built during her many years of work at the Adam Mickiewicz Institute. She was responsible for the presence of Polish artists, game developers and VR experiences at international industry events abroad including SXSW (Austin), Game Developers Conference (San Francisco), AMAZE (Berlin), MUTEK (Montreal), Tribeca Film Festival (New York), Sheffield Doc Fest (Sheffield), IDFA (Amsterdam), among others. She is currently responsible for distribution and international relations at the Visual Narrative Lab. She cooperates programmatically with several new media festivals in Poland and abroad.


Creative director, director, producer and entrepreneur who develops projects at the intersection of science, education and culture by engaging creative competences. Founder of Science Now – a strategic design studio and Stellar Fireworks – a company specialising in the production of narrative entertainment projects. He has built his professional experience since 2001 as the founder of one of the largest thematic portals on the Polish Internet (Astronomia.pl, Kopernik.pl), then as a journalist (Polska Agencja Prasowa), publisher (TVN24), creative producer (Platige Image), director (Stellar Fireworks) and creative director (Science Now). Director of the ART+DESIGN+SCIENCE programme from 2019-2021. Member of the Royal Astronomical Society. Founder of the New Space Foundation and SPLOT Institute. Winner of the New Europe 100 list. He was responsible for the creation of the permanent exhibition of the Polish Pavilion at the World Expo 2020 in Dubai, including as one of the authors of the main installation “Polish Table” and the immersive experience “Landscapes of Creativity”. Earlier, as part of his collaboration with the European Space Agency, he initiated the ‘Ambition’ project depicting the Rosetta mission through a sci-fi film directed by Tomek Baginski. He was producer and co-writer of this project.


Creative producer (Science Now) and music consultant with extensive experience in the creative sectors industry. She co-created the permanent exhibition of the Polish pavilion at the EXPO 2020 World Exhibition in Dubai. She regularly works with the National Polish Radio Symphony Orchestra in Katowice, where she leads special projects – she was responsible, among others, for the NOSPR AI-based artificial intelligence project in collaboration with IBM. Co-founder of the SPLOT Institute. Since 2017 she has been developing the Automatophone Foundation, which focuses on projects in the field of contemporary music, sound art and cooperation with the Warsaw Deaf community (“Opera for the Deaf”). She is the co-founder of ONSTAGE mobile app, and between 2011 and 2016 she was involved with the Adam Mickiewicz Institute’s I, CULTURE Orchestra and Polska Music programmes, where she was responsible for the preparation of events carried out in collaboration with leading cultural institutions around the world. Classically trained cellist. Graduate of the Fryderyk Chopin University of Music, Aspen Young Leaders Programme, Warsaw Film School and Google for Startups Founders Academy.


Strategist, inspirer, creator and lecturer. Director of the PAIH Department of Strategy and Economic Promotion. Former Lecturer at the Jerzy Giedroyc Higher School of Communication and Social Sciences and the Artes Liberales College of Warsaw University, as well as Vice Chancellor for Development at the European Academy of Arts. Currently lecturer at the Faculty of Journalism, University of Warsaw. Graduated in Art History from the Faculty of Humanities and Social Sciences at ATK/UKSW.

He has dealt with Iconography and Iconology. He has interdisciplinary professional experience. He was Director of the Marketing Communication Department of Polska Telefonia Komórkowa Centertel, where he created the brands IDEA, Pop, Meritum… for the creation and authorship of which he received the Golden Eagles award. As Managing Director, he has managed teams and projects in such international agencies as McCann, Wordgroup Poland, Futurebrand, JWT, Engage. He has also served as Director of Strategy and Business Development at JWT Poland, McCann or Edelmann Worldwide. He is the author of many strategies and brands, e.g. the author of the repositioning of the Plus GSM brand and the Together Better campaign, as well as the author of the strategy of the Brand of Polish Economy and its positioning Poland. Business Forward.

As an advisor, he has worked with the management boards of many international corporations. He has almost 30 years of experience in the field of strategy for building the market value of brands, project management, team management and business planning and development. As an advisor and facilitator, he deals with the management of creative processes and supports and inspires companies in finding and creating non-standard solutions, creating new offers or services. Together with Jacek Santorski, he reviewed Professor Fazlagicz’s book KREATYWNI W BIZNESIE. During his professional career, he has worked for most industries, offering his knowledge and experience to such institutions and companies as: KANCELARIA PRESIDENTA RP, AXA, HSBC BANK, BPH, MASTERCARD, MONEY EXPRESS, SINETIX ATLANTIC, CONVERSE, VANS, OPEL, SAAB, MAZDA, IVECO, SHELL, FRANCE TELECOM, CENTERTEL, POLKOMTEL SA, ENERGIS, GO GSM MTS RUSSIA MICROSOFT, MERLIN. PL, EL2, AGROS NOVA, KNORR, SAGA, DR WITT, JACKOBS, NESCAFE, WARKA, WARKA STRONG, ZOLADKOWA GORZKA, KITKAT, WILKINSON, BOOTS HI POLPHARMA BAYER, NOKIA, PAIZ, TERAZ POLSKA, FORUM OF EDUCATION, MICROSOFT, POLISH RED CROSS, BUSINESS COMMUNICATION ASSOCIATES, MCCANN, JWT, MRM MOMENTUM and others.

His passions are visual arts photography, painting and music. He cultivates all these fields.