13.12.2022 at 10:15 a.m.
Central Technology House

Needs and directions of new media development in terms of cultural, educational and scientific institutions

New technologies have already established themselves in culture and the arts, and are entering the educational sphere more and more boldly. One of the more fascinating ways of combining these worlds is virtual reality. VR and AR technologies are opening a new chapter in the history of education. They allow students to conduct experiments on their own by a trial-and-error method, and learn about the world from a new virtual perspective. Just by putting on goggles or firing up an AR app, they can be transported to the digital world and, for example, go back in time to learn about world history from a new perspective. VR technology is also being used in medicine. First of all, it allows doctors to be trained without endangering the health and life of the patient.

New developments in museums and cultural institutions using VR and AR are another proof that the world is increasingly embracing virtual reality. The VR headset is no longer just a toy for gamers. From the other side of the world, we can make a visit to a museum, a gallery, a city tour.
Museums are all about education, education through play and through interaction. VR or more broadly XR are great tools for learning and exploring the world. Both the museum and education industries immediately adopted these technologies as very useful. VR allows museums to extend their activities beyond the walls, but also beyond time. This is why VR has particular potential in museum exhibitions. Applications in which we have the opportunity to observe castle rooms, walk around and see exhibitions and historical buildings of the city are already a common trend in this field.

We can confidently say that virtual reality is increasingly used in medicine or education, cultural and art popularization, as well as during marketing activities, such as shopping. After such an expansion of this technology, however, it is becoming an increasingly important channel of communication with a growing audience. What does the use of XR look like in Polish institutions and what needs, opportunities and threats their representatives see. Immersion Festival director Anna Osiadacz will discuss this with her guests.

Participants

Moderator
Anna Osiadacz
Koncept Kultura Foundation, president of the board, Immersion Festival director
Speakers
Wojciech Kirejczyk
Director of the 'Niepodległa' Program Office
Magdalena Hajduk
Director of the Office of New Technologies of the Institute of National Remembrance
Dorota Dublanka
President of the Cyberium Foundation
Wojciech Janek
Deputy Director of the Centre for the Development of Creative Industries
Anna
Osiadacz

President of the Koncept Kultura Foundation, CEO of Immersion Festival – an event at the intersection of culture, technology and business, the only event in Poland devoted to 100% art and education in XR technology. Producer of VR films and experiences.

An experienced cultural manager, originator and coordinator of numerous exhibitions, cultural projects and nationwide educational and social campaigns. Promoter of cross-sectoral cooperation, which she implements in practice, combining the potential of the public, private and social sectors in her activities. Organizer of conferences and workshops on the cooperation of cultural institutions, local governments, non-governmental organizations and business, as well as the use of new media in culture and education.

A graduate of pedagogy and psychology of media communication at the University of Warsaw. Scholarship holder of the ‘International Visitor Leadership Program’ project implemented by the US Department of State in cooperation with the United States Embassy in Warsaw and the Polish-American Freedom Foundation and the School for Leaders Foundation.

Wojciech
Kirejczyk

Director of the Office of the ‘Niepodległa’ Program – a cultural institution coordinating the celebrations of the centenary of regaining independence of the Republic of Poland as part of the Multiannual Program ‘Niepodległa’ for 2017-2022. Among many projects, the office produced the feature VR film ‘Wiktoria 1920’ and two VR short films ‘Ja-Ja’, ‘Not to Love on a Night Like This’ and ‘Kino’. As part of the ‘Niepodległa’ Virtual History Theater Office, these productions were watched by residents of several dozen cities throughout Poland.

Wojciech
Janek

Wojciech Janek is a deputy director at the Centre for Development of Creative Industries. He has both private and public sector experience. For many years he was working in the financial sector in China, Germany, Switzerland and Poland. Additionally he was a deputy director of Govtech Department in the Chancellery of the Prime Minister of Poland.

Magdalena
Hajduk

Graduate of Journalism and Social Communication at the University of Gdansk, in the course of MBA studies at the Gdansk University of Technology. She has 15 years of professional experience in IT and digital marketing, among others. As Director of the Office of New Technologies at the IPN, she is responsible for the digital transformation of the IPN’s educational offer.

Dorota
Dublanka

Visionary, passionate, and professional with over 25 years of experience working with global organisations and start-ups, including Silicon Valley. Member of international teams delivering global programmes e.g. Microsoft for nonprofits, Google for nonprofits and local innovative technology projects. Working as European and Global HR she has supported diverse, international, virtual teams working in several countries in Europe, Asia and the USA.

She has many years of experience as an innovation leader responsible for creating and implementing strategies in the area of human capital building and guiding organisations through change processes. Certified ICC Coach, Coach of Design Thinking methodology, FRIS and KANBAN practitioner. Fascinated by technology and its impact on the world, people and the work environment.

She has been working at KIR since 2017. She is responsible for employee development, building a creative work environment and internal communication and employer branding activities. She also pursues her passions as President of the Cyberium Foundation, most recently involved in the globally innovative Blockchain Sandbox project.

She is a graduate of the Warsaw School of Economics and the MBA programme of the Kozminski Executive Business School. She has participated in a number of international training courses, including Employee Wellness and Stress Management, the Stanford Center for Health Education.