12.12.2022 at 15.55
Palace of Culture and Science, Kruczkowski Hall (4th floor)

Talent and new technologies as stimulants
for the development of the cultural sphere

During the presentation, special attention will be paid to changes in the processes of creation, distribution and promotion of art taking place in the era of progressive virtualization of socio-economic life. This is reflected in the concept of technological determinism and technoculture. During the speech, selected results of qualitative and quantitative research will be presented, which were carried out among artists and people managing cultural institutions, as well as cultural participants as part of the research project of the Perception and Audience Research Studio, which is part of the vnLab of the Film School in Łódź. The aim of the presentation is to show how the surveyed groups perceive the changes in art taking place under the influence of the development of new media, as well as what role new information and communication technologies play in the management of cultural institutions.


dr hab. Magdalena Sobocińska
professor at the Wrocław University of Economics
and the Łódź Film School
dr hab. Magdalena Sobocińska

Magdalena Sobocińska, dr hab., professor at the Wrocław University of Economics and the Łódź Film School, specializes in issues related to the functioning of the sphere of culture, applications of the Internet in marketing, marketing research, consumption development processes and sustainable development. Author and co-author of over 200 publications in this field published in the form of monographs, chapters in monographs and articles. For her doctoral thesis entitled ‘Consumer behaviour on the market of cultural goods’ she received the award of the Minister of Science and Higher Education. Her habilitation monograph: ‘Determinants and prospects for the development of market orientation in the subjects of the cultural sphere’ was awarded in the competition for scientific works by the Committee of Organizational Sciences and Management of the Polish Academy of Sciences. He is a co-editor of 8 issues of Scientific Papers of the Wrocław University of Economics and 3 monographs devoted to marketing research. Member of the Board of the Polish Scientific Marketing Society. Currently, he conducts research in the field of new media applications in the activities of creative sector entities and in decision-making processes of cultural recipients.